Leading Generative Engine Optimization Agency

Generative Engine Optimisation (GEO) is the practice of improving how a brand appears inside AI-generated search results produced by tools like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO, which targets rankings on Google’s search results page, GEO focuses on ensuring that AI models identify, understand, and reference a brand within their generated summaries or answers.

Traditional SEO focuses on ranking web pages for clickable search results on Google.

Generative Engine Optimisation (GEO) focuses on aligning content with the way large language models understand and retrieve information, so a brand can be mentioned or cited directly within AI-generated responses.

In SEO, success is measured by page rank; in GEO, success is measured by inclusion and authority in AI-driven answers.

Generative AI tools are rapidly changing how people search for information, with more users asking conversational systems like ChatGPT or Gemini for advice and recommendations instead of browsing traditional search results.

Businesses without a GEO strategy risk missing out on visibility in these AI-powered environments.

Implementing GEO ensures that your brand remains discoverable and credible when users consult AI assistants, chatbots, and voice-based systems.

A complete Generative Engine Optimisation strategy includes:

1. AI Search Audits – to evaluate how a brand appears in ChatGPT, Gemini, and Perplexity.
   
2. Entity and Topic Mapping – to strengthen brand associations across generative models.
   
3. Generative Content Engineering – to format content that AI systems can interpret accurately.
   
4. Knowledge Graph Integration – to improve data credibility and verifiable brand connections.
   
5. LLM Evaluation and Prompt Testing – to test, adjust, and measure inclusion in AI answers.
   

Continuous AI Visibility Tracking – to monitor performance across evolving generative platforms.

Businesses can begin by scheduling a Generative Search Audit with a specialised GEO agency.

This process identifies how frequently a brand appears in AI-generated answers, highlights content gaps, and defines a roadmap for improving AI visibility and authority.

To start, contact hello@generativeoptimization.agency or book a call for a free strategy consultation.